When I was designing this ad campaign for one of my favorite brands, I really tried to think about the target audience. Dr. Martens is obviously an iconic brand worn for generations. But what makes someone continue to choose to wear these shoes? The recognizable style, stitching, style, and attitude really help keep these boots as cool as they were decades ago. When people pick Dr. Martens, they do it because they want to stand out. I thought of those people while I made this print ad and social media posts for the brand.